RULES — CONTACTWORK
     
          ADIDAS - AR DROPS


To get people talking about adidas’ upcoming sneaker, we wanted sneakerheads everywhere to try it on. But how do you get people to try on a shoe that hasn’t been released?






“IT’S AN ADIDAS AD... IN A NIKE STORE”


- NEW YORK TIMES







“THE FUTURE OF SHOPPING”

 
- HYPEBEAST







“The first time [users can] try-on
a sneaker with an AR lens.” 


- Mobile Marketer






60 MILLION
SHOE TRY-ONS




2.4 MILLION
SITE VISITS




12% INCREASE IN
BRAND FAVORABILITY





175 MILLION
SNAP IMPRESSIONS






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MOJO SUPERMARKET        NEW YORK, NY.