RULES — CONTACTWORK
     
          CVS - THE LAST PACK


CVS announced they would be taking cigarettes out of their stores. We wanted to help people take them out of their lives. So we replaced the cigarette packs in every single CVS store with The Last Pack. No cigarettes, just a little kit that helps you quit smoking.






“IT’S IDEAS LIKE THESE THAT CHANGE THE WORLD”


- UNITED NATIONS PRESS SECRETARY










"[This] will help advance my Administration's efforts to reduce tobacco-related deaths, cancer, and heart disease"


-President Barack Obama







1 MILLION
PACKS SOLD




6 MILLION
SITE VISITS




29% INCREASE IN
BRAND FAVORABILITY





U.N. PUBLIC SERVICE AWARD






ALL RIGHTS RESERVED®
MOJO SUPERMARKET        NEW YORK, NY.