In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and agencies managing editor Jameson Fleming are joined by Mojo Supermarket founder and creative director Mo Said and strategist Siham Saleh.
Together, they discuss Ramadan marketing (or lack thereof) and the work behind The Mojo Ramadan Report, an original research study unpacking how Gen Z and millennial Muslim Americans celebrate Ramadan and how brands can participate meaningfully.