Ultraboost is loved by fans. But when leaked photos of the redesigned Ultraboost19 dropped on the internet— people didn't share that love. But we knew that 68% of sneakerheads don’t buy sneakers unless they’ve tried them on, so a campaign of posters and online ads wasn't going to be enough. So how do we get people in the market for sneakers, to try OUR sneaker, when our sneaker hadn’t even dropped yet?
We created the world’s first AR lens that lets you try on a shoe right through your phone. Then we AirDropped this try-on experience to people shopping in competitor stores, such as Nike, Under Armour, PUMA, effectively turning their stores into our stores.