CELIBACY TAG
FEELD
We reclaimed the term Celibacy and gave it back to the people
When Bumble launched a new out-of-home campaign joking about dating being a better option than celibacy or becoming a nun, people everywhere were pissed. We partnered with dating app Feeld to launch an in-app Celibacy Tag and developed guerilla-style out-of-home ads in 24 hours, educating the dating app industry and consumers that celibacy isn’t an answer – it’s an option.
