---
title: "CELIBACY TAG - FEELD | Mojo Supermarket"
canonical_url: "https://mojosuper.market/work/feeld"
last_updated: "2026-07-21T03:31:49.759Z"
meta:
  description: "We reclaimed the term Celibacy and gave it back to the people."
  "og:description": "We reclaimed the term Celibacy and gave it back to the people."
  "og:title": "CELIBACY TAG - FEELD"
---

Mojo SuperMarket

# CELIBACY TAG

FEELD

### We reclaimed the term Celibacy and gave it back to the people

When Bumble launched a new out-of-home campaign joking about dating being a better option than celibacy or becoming a nun, people everywhere were pissed. We partnered with dating app Feeld to launch an in-app Celibacy Tag and developed guerilla-style out-of-home ads in 24 hours, educating the dating app industry and consumers that celibacy isn’t an answer – it’s an option.

![Mojo Supermarket](https://images.prismic.io/mojoweb/aE5B1rNJEFaPX9_1_Feeld_quote.jpg?auto=null&rect=0,0,6720,2692&w=10&h=10&fm=webp&q=50&blur=3)

![Mojo Supermarket](https://images.prismic.io/mojoweb/aEBW6Lh8WN-LVmBZ_NODRSTROM_Website_OOH.jpg?auto=null&rect=0,0,7024,3951&w=10&h=10&fm=webp&q=50&blur=3)

![Mojo Supermarket](https://images.prismic.io/mojoweb/aE5CEbNJEFaPX9_2_Feeld_headline.jpg?auto=null&rect=0,0,6720,3263&w=10&h=10&fm=webp&q=50&blur=3)

![Mojo Supermarket](https://images.prismic.io/mojoweb/aE5AibNJEFaPX9_s_Feeld_Stats.jpg?auto=null&rect=0,1,6720,3322&w=10&h=10&fm=webp&q=50&blur=3)

![Mojo Supermarket](https://images.prismic.io/mojoweb/aECLJrh8WN-LVnUh_phone_feeld_1.jpg?auto=null&rect=1,0,4799,3200&w=10&h=10&fm=webp&q=50&blur=3)

![Mojo Supermarket](https://images.prismic.io/mojoweb/aFB0VrNJEFaPYALz_FEELD.jpg?auto=null&rect=3,0,7026,2380&w=10&h=10&fm=webp&q=50&blur=3)

[Next: HAUNTED MARKETPLACE](https://mojosuper.market/work/facebook)