Give Her A Break

GIVEHERABREAK.ORG

They stole female director's Oscars, so we stole their ads.

In all 92 years of the Academy Awards, only five women have been nominated for Best Director, and only one has ever won. So, in 2019, instead of letting another year go by without women, we hacked the biggest award show in Hollywood: GiveHerABreak created technology that replaced the commercials during the Oscars with female-directed films. 

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The Technology

People use their cable login to stream the Oscars through our website. Then, during commercials, our technology uses the feed to show trailers from female-directed films instead. When the show came back, it flipped the feed to show the Oscars broadcast again.

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