Girls Who Code
The first ever codeable music video.
Girls Who Code wants to close tech’s gender gap. But there’s a thousand things that girls care about more than coding. And Doja Cat is like 999 of them. So to get girls interested, we teamed up with Doja Cat to create the world's first ever codeable music video. The interactive experience, Doja Code, put girls in the director’s chair, allowing them to manipulate hundreds of music video elements using introductory snippets of code. 🪐 💅🏾 ✨
A song about powerful women became an experience that empowers the next generation of them.
Every part of the “Woman” music video was codeable, from changing nail designs, to controlling the sky, to manifesting Doja herself out of thin air. The experience introduced countless girls to coding and created a shift in the stereotypical image of STEM—inspiring more girls to pursue careers in the field.