Feel the Hydrow High

Hydrow

Turning a fitness brand into a holistic wellness experience.

While the whole fitness category was yelling about shredded abs and dropping pounds, we wanted Hydrow to break out from the norms of its category. So, we focused on an entirely different aspect of the workout — the uniquely euphoric feeling you get after rowing on one of their machines. A feeling we called “The Hydrow High.”

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The Hydrow high began popping up in every corner of major cities – from bars and restaurants to mattress and cannabis stores. Once curiosity reached a fever pitch, we pulled back the curtain and revealed that Hydrow is more than just a machine, it’s a natural way for people to feel better in their everyday lives.

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The campaign resonated across the country. Existing Hydrow users felt they finally had a name for that indescribable feeling, and new customers wanted a taste of the high. Even Kevin Hart couldn't keep his high hidden.

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