Do You. Until You Find Someone Worth Doing.
Taking self-love to the streets.
In 2020 we launched Match’s Adults Date Better campaign to position the brand as the go-to app for emotionally mature adults.
For our next campaign, we set out to challenge societal dating pressures and help single adults realize that it's better to do you (until you find someone worth doing).
Because in a world where you can choose to do anything - or anyone - there is nothing more empowering, mature, and sexy, than showing up for yourself first.
An End To Doom Scrolling
Social content was designed to stop date doom scrolling in its tracks and encourage people to double-click themselves for a change.